Introduction
In the Noida and Greater Noida real estate market, Great Value Realty occupies a distinctive position — a developer that operates simultaneously at two ends of the premium spectrum. Eternia in Greater Noida West offers premium 3 and 4 BHK apartments at an accessible luxury price point in one of NCR's fastest-growing corridors. Ekanam in Sector 107 on the Noida Expressway is the developer's most ambitious statement — an ultra-luxury project designed by global architectural firm Benoy, positioned on the last available residential land parcel in one of Noida's most premium sectors.
For buyers and investors who want to understand the full range of what Great Value Realty delivers in the current market, this guide covers both projects in detail — the brand, the projects, and the investment case for each.
Great Value Realty — A Developer That Has Earned Its Market Position
Great Value Realty (GVR) is the real estate development arm of Great Value Group, focused on crafting lifestyle-centric residential and commercial spaces across Delhi NCR. The company is spearheaded by Mr. Manoj Agarwal, Chairman and Managing Director, and Mr. Payas Agarwal, Director, with a shared commitment to innovation, integrity, and customer trust. Since 2009, GVR has delivered transformative projects such as Sharanam, Anandam, Casa Uday, Sanctuary 105, and Eternia.
Great Value Realty's market position is built on a clear development philosophy — create projects that go beyond standard specifications, incorporate genuine architectural vision, and deliver environments where residents feel the quality difference in daily life. That philosophy is evident in both active projects: Eternia's anthurium-inspired design and 100-metre green belt view, and Ekanam's Benoy-designed architecture and central lake with cascading green terraces.
Eternia — Techzone 4, Greater Noida West
Eternia by Great Value Realty is a premium under-construction residential project located in Techzone 4, Greater Noida West — one of the most actively developing residential zones in the entire NCR market. Spread across 6 acres and featuring six G+30 high-rise towers, the project offers spacious 3 BHK and 4 BHK residences inspired by the Anthurium flower — a design concept that shapes the project's architecture, landscaping, and overall aesthetic character.
The project is RERA registered and possession is targeted for September 2030.
Configuration and Pricing
Eternia offers 3 BHK and 4 BHK + Study residences with sizes ranging from 1,932 sq ft to 2,625 sq ft at ₹9,200 per sq ft. Prices start from ₹1.78 Cr onwards — making it one of the most value-driven premium projects in Greater Noida West at its specification level.
3 BHK — from 1,932 sq ft, starting ₹1.78 Cr onwards 4 BHK + Study — up to 2,625 sq ft with larger family configurations
The 100-Metre Green Belt View
One of Eternia's most distinctive features is its 100-metre green belt view — a continuous open green corridor that extends the visual and physical open space of the community beyond its own site boundaries. For residents on the relevant towers, this means unobstructed green views from their apartments that will not be built over as the surrounding area develops. In a corridor where most projects offer standard inter-tower garden views, a 100-metre green belt is a genuine and lasting differentiator.
Location — Techzone 4, Greater Noida West
Techzone 4 is well-positioned within the Greater Noida West residential belt, offering strong connectivity to the FNG Expressway, Noida Extension's social infrastructure, and the broader NCR road network. Ryan International School is approximately 4 minutes away. The FNG Expressway provides direct connectivity to Faridabad, Noida, and Ghaziabad.
For investors, Greater Noida West's ongoing infrastructure development — metro progress, institutional growth, and the FNG Expressway — continues to support the corridor's appreciation trajectory. Eternia's combination of a credible developer, premium specifications, green belt view, and accessible entry price positions it well within this context.
Explore the complete Eternia project details on the project page.
Ekanam by Great Value — Sector 107, Noida Expressway — Ultra Luxury Redefined
Ekanam marks the final luxury residential project in Noida Sector 107, offering a rare confluence of architectural mastery, natural harmony, and mindful luxury. The project is designed by Benoy — a globally recognised architectural firm — and features three 46-storey towers surrounding a serene central lake with cascading green terraces and sky gardens. It includes 1,00,000 sq ft of open green spaces and is designed for IGBC Green Building certification, incorporating water conservation systems, vertical greenery, and natural ventilation across its structures.
Ekanam is the most architecturally ambitious residential project currently active in Sector 107 — and given that it occupies the last available residential land parcel in the sector, it is also the last new-construction opportunity in this particular micro-market.
The project is RERA registered under UPRERAPRJ510056/09/2025 and possession is targeted for June 2030.
Configuration and Pricing
Ekanam offers 3 BHK and 4 BHK residences with sizes of 3,525 sq ft and 5,525 sq ft at ₹20,000 per sq ft. Prices start from ₹7.05 Cr onwards — placing it firmly in the ultra-luxury segment of the Noida Expressway market.
3 BHK — 3,525 sq ft from ₹7.05 Cr onwards 4 BHK — 5,525 sq ft at the upper end of the ultra-luxury spectrum
The Benoy Design Advantage
Benoy is an international architecture and design firm with a portfolio spanning luxury residential, retail, and mixed-use developments across Asia, Europe, and the Middle East. The firm's involvement in Ekanam brings a level of design sophistication that few NCR projects can claim — not just in the facade architecture, but in the spatial planning, the integration of the central lake, the cascading green terraces, and the overall experience of moving through the building from arrival to residence.
Ekanam is designed as a seamless blend of architecture and nature, envisioned with the core brand philosophy of Great is the New Norm, redefining urban living with an ethos rooted in harmony, balance, and mindfulness. Located on the last remaining land parcel available in Noida Sector 107 for residential development, Ekanam stands as a rare opportunity to experience the future of refined, nature-centric living in one of NCR's most connected addresses.
Location — Sector 107, Noida Expressway
Sector 107 is one of the most premium residential sectors on the Noida–Greater Noida Expressway, with strong metro connectivity, proximity to major commercial hubs, and an established premium residential profile. The Noida–Greater Noida Expressway is 5 minutes away. DLF Mall of India and major corporate campuses are within easy reach. The sector's maturity and premium positioning mean that a new ultra-luxury launch here from a credible developer with Benoy architecture and IGBC Green certification is a genuinely scarce event — and the investment case reflects that scarcity.
For HNI buyers and serious investors seeking a trophy ultra-luxury asset in an established Expressway sector with a defined supply ceiling, Ekanam represents a category-defining opportunity. Explore the complete Ekanam project details on the project page.
Great Value Realty — Two Projects, One Standard of Excellence
What is notable about Great Value Realty's current portfolio is the consistency of intent across two very different price points. Eternia at ₹1.78 Cr and Ekanam at ₹7.05 Cr are not stylistically or qualitatively disconnected — they share the same developer's commitment to design vision, open space quality, and construction standards. The anthurium-inspired architecture of Eternia and the Benoy-designed lake-and-terrace masterplan of Ekanam both reflect a developer that uses design as a genuine differentiator rather than a marketing claim.
For buyers evaluating the Greater Noida West and Noida Expressway markets in 2026, Great Value Realty's projects offer credible options at two distinct price points — both with the same underlying quality philosophy and the same RERA-backed buyer protection.
Explore Great Value Realty Projects with Raj Nandini Estates
Raj Nandini Estates is a RERA-registered real estate consultancy in Noida and Greater Noida with over 30 years of advisory experience. As an authorised channel partner for Great Value Realty, we provide complete guidance on both Eternia and Ekanam — covering unit selection, investment analysis, payment plan structuring, and end-to-end transaction support.
Visit the Contact page to book your free consultation today.
